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The most underused tool in the marketing toolbox – Linking?

August 26th, 2010 by Rand Schulman

Sometimes I don’t understand things - including the inner workings of marketing professionals. Yet I’ve tried to tackle this challenge and have been building and selling marketing applications for marketing folk for decades. I know that working complex web analytics products can be daunting. Marketing automation even more so. How does one create and allocate lead scoring and attribution? What is the LTV of a customer?

But linking?  Gosh, don’t we all know the value of inbound links? Don’t we know how search engines work, for God’s sake? Well, apparently no. This knowledge is not as universal as one would think (Hope! Assume!).

A few months ago we released Linker which, in short, is a dating site for sharing and creating links. A Match.com for SEO link building. The good news? We’ve had thousands of people start to take advantage of the service. The bad news? Only five percent of them have ANY links on their site! This data floored me.

So we took matters into our own hands and today released our findings as well as made our link building tool FREE . We understand that linking takes time, which could explain the incredible low rate, but with our Linker product it should be much easier. At least that’s our hope. So, world, let’s get found. Let’s use the product and link away. I would be happy to hear from any of you!