Archive for the ‘Mobile’ Category

Poll: What % of mobile searches are local?

July 21st, 2010 by Richard Zwicky

It’s interesting how when you ask the right question, you get more questions.  We ran a poll on mobile phone experience yesterday, and it generated a solid response, which is still going.  I asked a few people about other questions they would like to see asked.  Cindy Krum, who’s an expert in mobile marketing wants to discuss:

Thanks for the question Cindy - let’s see how the results turn out!

Previous polls:

- Best User Experience with mobile web browsing?

- Is Twitter effective Interruption Marketing?


Poll: Android, iPhone, Blackberry, Microsoft, Nokia, Best User Experience?

July 20th, 2010 by Richard Zwicky

I’ve received quite a bit of email about the post showing how Apple’s iPhone and Google’s Android OS powered phones are surging, but Google’s seem to drive more people online. I’m not ignoring Nokia’s offerings, nor do I dismiss the Palm systems, Microsoft mobile etc. In fact, I think Microsoft’s next version of mobile OS could be great!

The point is, each of the phones have definitely addressed different marketplaces. Google and Apple’s offerings definitely appear to be targeting the same groups, and at least from the perspective of enticing people to surf the web, Google seems to be doing a better job.

I’ve had a few people email me that they use apps on the iPhone to fetch info, and perhaps this accounts for the difference in numbers. Unfortunately, since most of the top apps are available for both platforms, this is unlikely to be a factor. As a side note, Apple’s App Store blows away Google’s.

So, tell us, which phone’s OS / Browser combination do you think offers the best web browsing User Experience? Remember, you don’t need to own one to vote for it.  This has nothing to with best of email, call quality, etc.

Previous poll: Are Tweets Effective Interruption Marketing?