Search Engine Market Shares
I haven’t posted a search engine market share report in a while. The last time I wrote them up was in September. Obviously, things have changed a bit since then. Below, I’m posting the numbers for November, and for the first six days of December. Enjoy! In January, I’ll publish the rest of December. I might also publish a weekly breakdown for the month; I wonder which engine’s traffic drops off the most as the Holiday approaches, as a percentage of overall traffic?
Please note - we’re only reporting the search engine referral market shares.
|
November
Yahoo MSN Google Images AOL Google News ASK Comcast My Web Search MSN Live Froogle Netscape Dogpile Bell South MyWay Earthlink Yahoo Images Altavista Google Translate Google Blogsearch |
%
78.2139% 5.9433% 3.9670% 2.8089% 1.8245% 1.0584% 0.7158% 0.5042% 0.3825% 0.3333% 0.3012% 0.2824% 0.2711% 0.2524% 0.2301% 0.2155% 0.1727% 0.1690% 0.0961% 0.0904% |
December 1-6
Yahoo MSN Google Images AOL Ask Google News ComCast MSN Live My Web Search Dogpile Netscape Bellsouth Myway Earthlink Altavista Yahoo Images Froogle Information Google Translate |
%
78.4278% 6.8320% 3.6513% 2.7128% 1.8007% 0.7319% 0.5046% 0.4975% 0.4131% 0.3957% 0.2967% 0.2850% 0.2494% 0.2300% 0.2022% 0.1930% 0.1534% 0.1387% 0.1057% 0.0962% |
Data represents just under 10M search referrals in the period.
Interesting movement in the engines since September Here’s some very quick observations:
- ASK.com continues to grow. It was at 0.59% in September. (It’s also highly relevant traffic, looking at the data - perhaps the most relevant?)
- I’m continually shocked at Yahoo’s numbers. They were at 10.2% in September. Where did those searchers go? It will be interesting to see if the rebound in early December continues.
- MSN is down from 6.09% to 4.0644% (that’s a drop of 33% since September) in our sample.
- Google’s up, from 78.06% in September; but that’s minor growth. Not enough to account for the drops in MSN or Yahoo!
- We’ve broken out Google News since September - It was always counted, just not broken out. Interesting to note that the events in November drove a lot of people there, but that volume has dropped considerably since Thanksgiving in the U.S. That does of course reflect a lot of additional traffic to Google since September
- I have no idea why AOL jumped as much as it did - perhaps they came from Yahoo! or MSN?
- People STILL use Altavista.
[...] Again, all market share data must be regarded critically. But analytics firm Enquisite has put out some search market share numbers that are the most dramatic in the market (there are a couple caveats on the post, which must be noted). Google has a near 80% share. [...]
[...] Udover den statistik du selv får, bruger ENQUISITE også den samlede, annonyme data, til at lave nogle samlede rapporter over hvordan søgetrends udvikler sig på tværs af lande og markeder. Du kan se en af de første sådanne rapporter her (Dén er Google nok glad for!). [...]
[...] Richard Zwicky posted Enquisite’s search engine referral stats covering November and early December at the Enquisite blog the other day. According to Enquisite, Google was responsible for 78.21% of site traffic generated from search results. Competitors Yahoo and MSN trail far behind driving 5.94% and 3.67% of search referral traffic respectively. [...]
Nice Post.
That was well said. Always appreciate your indepth views. Keep up the great work!
John
[...] The search engines have been making moves recently and it looks like the competition for local dominance will be heating up. Google is well positioned because of its insane search market dominance, however I think Yahoo has a better local search product (that just came out of beta), plus they have a lot more reviews and human-powered qualitative data, which are crucial elements for successful local search. Telecoms are gearing up by joining forces, Yahoo is making deals to bring local search into cars, Google is making deals with mobile phone manufacturers directly. The Local space race is definately heating up. [...]
I had some thoughts on a similar SEO / Search Engine Optimization related topic, maybe i’ll start a new thread
[...] not alone. This data from several thousand sites that Enquisite monitors would suggest that Google universally drives [...]
[...] and what things can be done to get traffic from the other search engines? You’re not alone. This data from several thousand sites that Enquisite monitors would suggest that Google universally drives [...]
Amazing how little has changed in these numbers in the last few years.