Search Engine Market Shares - December
As promised, I’m posting the search engine breakdowns for December. Additionally, I’m posting breakdowns for intervals within the month.
Please note - we’re only reporting the search engine referral market shares.
|
Engine Yahoo MSN Google Images AOL Ask MSN Live Comcast Google News My Web Search Dogpile Netscape BellSouth MyWay Froogle Earthlink Yahoo Images Altavista |
December 76.101% 7.786% 4.228% 2.925% 1.598% 0.790% 0.602% 0.546% 0.505% 0.423% 0.333% 0.282% 0.277% 0.248% 0.239% 0.220% 0.209% 0.197% |
November 78.2139% 5.9433% 3.9670% 2.8089% 1.8245% 1.0584% 0.7158% 0.5042% 0.3825% 0.3333% 0.3012% 0.2824% 0.2711% 0.2524% 0.2301% 0.2155% 0.1727% 0.1690% |
Now for the interesting part - I decided to break it down into 5 day segments.
|
December Yahoo MSN Google Images AOL Ask MSN Live Comcast Google News My Web Search Dogpile Netscape BellSouth MyWay Froogle Earthlink Yahoo Images Altavista |
1-5 78.433% 6.828% 3.653% 2.712% 1.802% 0.732% 0.413% 0.498% 0.505% 0.395% 0.297% 0.285% 0.250% 0.230% 0.138% 0.220% 0.153% 0.193% |
6-10 77.234% 7.849% 3.897% 2.577% 1.670% 0.765% 0.454% 0.478% 0.415% 0.389% 0.307% 0.279% 0.269% 0.228% 0.206% 0.225% 0.153% 0.194% |
11-15 77.914% 7.199% 4.052% 2.474% 1.419% 0.771% 0.433% 0.722% 0.576% 0.372% 0.317% 0.239% 0.211% 0.210% 0.207% 0.183% 0.171% 0.179% |
16-20 75.821% 7.512% 4.299% 2.986% 1.649% 0.881% 0.564% 0.493% 0.464% 0.442% 0.320% 0.281% 0.250% 0.267% 0.302% 0.238% 0.250% 0.192% |
21-25 74.736% 8.104% 4.307% 3.260% 1.687% 0.700% 0.675% 0.507% 0.558% 0.468% 0.311% 0.313% 0.276% 0.285% 0.258% 0.262% 0.335% 0.219% |
26-31 69.630% 10.009% 5.679% 4.112% 1.349% 0.909% 1.327% 0.532% 0.538% 0.537% 0.405% 0.291% 0.243% 0.314% 0.405% 0.244% 0.300% 0.222% |
My thoughts as I look at the data?
- Google’s usage drops markedly when people are not at work
- MSN / MSN live is growing steadily
- ASK & AOL dropped - I’m surprised Ask dropped at all
- A heck of a lot of people shop online at the last minute - look at Froogle’s blip
- and of course… people still use Altavista!
We’ve noticed before that there is a drop in Google’s usage vis-a-vis certain Holidays. This one was not as marked as one other in particular I can remember. It will be interesting to monitor the trend during year as the holiday’s occur.
Next month, in honor of SES London, I’ll try and post some UK numbers.
I look forward to your comments. I suspect that breaking down the month in 5 day segments is too much for many people - hopefully it’s interesting for some.
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