One-Click PPC Refund Service and Click Fraud
In my earlier post over the weekend, I used an analogy to explain what PPC Assurance is. Today, I’d like to expand on that thought and explain some of the extras included in (what we think is) our revolutionary paid-search advertising product. One of our user’s favorite features is the one click refund service for PPC (pay per click) advertisers.
PPC Assurance is more than the next step in the evolution of advertising verification services. Unlike the click fraud companies which garner lots of attention by selling fear, PPC Assurance provides you with resolution.
The product name “PPC Assurance” explains a major aspect of our service: Assurance; know what’s happening, and what you can do about it.
Present click fraud services are not assurance services. They attempt to discern whether or not the pattern of behavior of a visitor “seemed” normal. Some of them let you define the parameters of fraud. This is a poor methodology, because it allows for lots of “false positives.” These false positives are a big issue, because you’re essentially making false claims. They are a disservice to you, and to your ad network.
PPC Assurance does not use any subjective measurement techniques. In fact, we’ve ascertained that most of the real fraud that does occur arrives at your site without triggering JavaScript loggers and is thus invisible to most of the click fraud companies out there.
Realizing this, we consulted with the ad networks themselves and figured out a means to coordinate resolving this issue. Expect a major announcement on that front in January.
Here’s how PPC Assurance works. PPC Assurance examines your account configuration, and compares it to the actual traffic you’ve received. Using a simple and easy to understand graphical report, we identify what was good and what wasn’t, (charges for undesired / not good traffic). We also offer you a one-click refund claim submission for the errant clicks.
Many click fraud prevention companies count mistakes in campaign execution as click fraud. I’ve heard innumerable people say, “If my ad runs in China, and I only wanted traffic from Chicago, it must be fraud.” In reality, it’s not fraud. It’s a mistake. But it’s one you should not pay for, and we help ensure you won’t ever have to pay for such mistake clicks again. We’re the only company which provides this one click refund service.
As a search marketer, or even an independent businessperson who is running a PPC campaign, you don’t want to spend time monitoring and verifying every single click that you receive. You would like to know that you’re only paying for the traffic you wanted, and not for the traffic you didn’t. You don’t have time to manage this process but proper business practices require that you do so. PPC Assurance is designed for you.
Small business owners can’t afford to spend the time to verify your traffic. Until now, they have trusted the networks blindly, and wondering why their ROI is fluctuating. Articles in Businessweek, Forbes, Fortune and a myriad of other news sources discuss the impact of click fraud, making small business owners wonder about their own exposure. Unfortunately, “mistakes” - such as an ad targeting New York appearing in Delhi is really not click fraud, although it’s been classified as such. Now, you can minimize your exposure, and get your money back, without having to spend valuable work time monitoring the problem.
Search marketers are pressed for time with multiple accounts all needing support, advice, management, updates and reporting. The reporting tools used up until now cannot answer the simple questions relating to invalid click activity.
“I see traffic coming in from China, but my campaign was supposed to be in California: how did this happen, and did I pay for it??”
Now you’ll know, AND you’ll know if you paid for it or not. If you did end up paying for clicks you hadn’t asked for, press the “submit claim” button, and get the ad network to refund you for those clicks.
Having taken a unique approach to click-stream analysis, we are proud of our PPC Assurance product because it is the only PPC click protection service out there that fully strives to understand your traffic stream from a search technologists’ perspective. It is also the only product with an instant refund reporting option. It’s that simple.