Search Engine Market Shares 2007
So I arrived at Search Engine Strategies New York today, and I was asked by a couple of people about search engine market shares. After pulling out the Ask numbers last week, I had all the data ready to go for the other engines. Remember, this data reflects the search referral data we’re seeing across the entire network of sites that Enquisite is tracking, so thousands of sites’ data contributed to these numbers. When I actually graphed the data, it looked quite interesting.
I had to break the data into two parts. In this first graph we see Yahoo have its customary summer spike, which generally seems to relate to the end of school. During the summer months students spend less time online, but when they go online it’s to fetch mail and the like. During this period, Yahoo! generally goes up in market share, as most students appear to use Yahoo Mail. Normally, we also see Google drop during this period.
What’s interesting is that MSN is slowly but surely gaining traction, and moving up. It’s gone from 2.9% in January 2007 to just over 5% at the end of January 2008. Still small, but almost 100% growth, and anyone in business know’s 100% growth does matter.
Meanwhile however, Yahoo’s actually losing market share, and at a greater rate than MSN’s growing.
Now take a look at what happens when we add Google to the mix.
Google’s actually over 80% of all search referral traffic we’re seeing across our network of sites. In fact, the data I’m looking at for March has Google reaching 83% of all search referrals we’re seeing. This data is culled from well over 250 million referrals in the last year.
So, is search getting more competitive? Not really. Is Microsoft buying Yahoo going to make much of a dent in Google’s lead? Nope. But (as Rand pointed out) if you look at their combined reach in the display ad business that’s a different matter.
Tags: Google, Market Share, MSN, new york, search engine, search engine strategies, Search Engines, SES, Yahoo
Interesting!
What’s the demographics of your network?
Is it mostly west coast sites or all over the US?
How about internationally?
Nice report.
I’d like to hear your thoughts on why Yahoo’s share is dropping so much/quickly, and why MSN is increasing so much/quickly.
You mention Yahoo Mail as a strong reason why people visit Yahoo - do you think that less people are using Yahoo Mail now, especially with the growth of Google Mail, etc?
James