New Enquisite Feature - Opportunity Analysis Report
Ever wonder if you’re missing out on fantastic opportunities that are lurking within your own web site? Now you can find out. The page 2 optimization strategy I’ve written about in the past is a great way to discover potentially lucrative opportunities, but that strategy focuses on identifying existing opportunities in the search rankings-your pages are out there and recognized by the search engines-you just haven’t made it onto page 1 yet.
The strategy I’m going to talk about today is different. The page two strategy works by identifying the low-hanging fruit that, with a little optimization work, can move new pages onto page 1, an action that typically results in a 4500% increase in traffic. The Opportunity Analysis Report delivers you another way to improve your search referral traffic, and conversions!
Enquisite’s Opportunity Analysis Report is found within the Search Engine Comparison report section. It helps you identify which phrase are driving referrals, actions, and conversions from one or many search engines, but not all. Let me explain. Imagine that you have a keyword phrase that’s driving conversions from both MSN and Yahoo, but not Google. Wouldn’t that be nice to know, at a glance, in 10 seconds or less? Would that have an impact on the search phrases you bid for on Google AdWords? Exactly. The Opportunity Report saves you hours of analysis and decision making by highlighting those phrases that have opportunities on specific search engines, and exporting those phrases to a list that you can easily drop right into your bid management system.
To access this report, simply log in to your Enquisite reports, go to the Comparison tab, and select the “Opportunities” option. Then, choose the search engine (or engines) you want to use as a source, as well as the target search engine-the target will be the engine that isn’t referring traffic (or conversions) for terms that are performing well on other search sources.
And that’s it. We think it’s the most innovative way to do real keyword research on your site. Try it out, and let us know what you think!
Tags: Analytics, metrics, search, Search Analytics, Search Engines, SEM, SEO, SES