Enquisite Adds Social Reports
This evening, we’re adding a new set of reports to Enquisite’s Optimizer product.
Optimizer has been Enquisite’s core search analytics service since launch. Late last year we added a links tracking module to the reports, as search marketers needed to be able to monitor which links when live when, and more importantly which links pointing in to a web site stopped sending traffic, or had huge spikes in referrals. These additions were designed to help the search marketer monitor more of their traffic sources that affected their search campaigns. We’re taking that logic further with tonight’s release.
Tonight, Enquisite is adding a layer of Social Marketing tracking functionality to our reporting. The search marketing industry has grown considerably over the last year and a half, and so have we. Social networks were still nascent, and their impact was hard to understand. But a combined perspective on Search and Social (not just the firm Search and Social) has become very important to any online marketer. We recognize that marketers are having a hard time measuring the impact of both channels, independently and together, so we’re bring perspective to the marketplace.
Enquisite Campaign was designed from the ground up to report on, and provide predictive analysis of opportunities across channels, and let online marketers, VP’s, CMO’s and CFO’s understand how the various channels interact, and combine together to contribute to revenue. Businesses need that perspective to invest.
Today’s addition to Enquisite Optimizer adds a “Social” tab to the reporting suite. Now, you can understand all your social campaign referrals from within one interface, and also view that traffic geographically via our mapping interface. Plus, you can compare that against your paid and organic search campaigns.
Do you really know how your social campaigns are affecting your search campaigns? Now, you can see where social referrals are coming from, and map that against your search referrals. Do the geographies overlap? What’s the lag time? How does it affect referral quality and conversion rates? These are all questions that for the first time you can now answer.
Log in, take a look, and provide us feedback of what else you would like to see added in Optimizer’s Social reports.
In March we’ll be making a significant addition to Enquisite’s suite of products in the area of linking. Linking continues to present a myriad of challenges for search marketers, and the amount of spam generated in this area is massive. We’re going to help you cut through the noise and implement more effective linking campaigns. We’ll be contacting all Enquisite account holders with an early participation offer shortly, keep your eyes peeled, you won’t want to miss it.
Tags: CFO, CMO, conversion, functionality, marketer, online marketers, predictive analysis, social campaigns, social marketing, social networks, traffic sources, vp
That sounds super interesting. is there any screenshots you can share with us? We have not review Enquisite since 1-2 years ago, so I’m like to know how the products/services have evolved since then.
Thanks!