Posts Tagged ‘msft’
Bing Growing, Yahoo Steady - Search Engine Market Share Update
It’s been almost seven months since I last provided insight into the search engine market shares based on click through activity. After holding relatively steady for months, this latest update shows Bing has grown by 2.0%. Perhaps most interestingly, it’s no longer growing at the expense of Yahoo, which was previously the case.
Here’s the raw numbers:
| Yahoo | Bing | Other | ||
|---|---|---|---|---|
| September 7 | 78.68% | 11.51% | 6.80% | 3.01% |
| September 14 | 78.35% | 11.13% | 6.50% | 4.02% |
| September 21 | 77.43% | 11.35% | 7.11% | 4.11% |
| September 28 | 77.65% | 10.80% | 7.27% | 4.28% |
| October 4 | 77.78% | 10.66% | 7.23% | 4.33% |
| October 12 | 77.78% | 10.66% | 7.21% | 4.35% |
| October 18 | 77.89% | 10.65% | 7.29% | 4.17% |
| October 25 | 77.83% | 10.56% | 7.56% | 4.05% |
| November 1 | 77.75% | 10.46% | 7.66% | 4.12% |
| November 8 | 77.96% | 10.21% | 7.75% | 4.08% |
| November 15 | 77.60% | 10.39% | 7.59% | 4.42% |
| November 22 | 77.59% | 10.41% | 7.67% | 4.37% |
| December 22 | 78.43% | 9.73% | 7.86% | 3.97% |
| Month of June 2010 | 75.93% | 9.94% | 9.82% | 3.83% |
Eightfold Logic collects data from a network of web sites distributed globally. The data used in this reports represents web sites distributed globally, accessed by searchers located in the U.S., and reflects click-through activity data.
Poll: What % of mobile searches are local?
It’s interesting how when you ask the right question, you get more questions. We ran a poll on mobile phone experience yesterday, and it generated a solid response, which is still going. I asked a few people about other questions they would like to see asked. Cindy Krum, who’s an expert in mobile marketing wants to discuss:
Thanks for the question Cindy - let’s see how the results turn out!
Previous polls:
- Best User Experience with mobile web browsing?
- Is Twitter effective Interruption Marketing?
Mobile Browser Market Share Data
As promised to lots of people last week at Pubcon, and to Mike Grehan over at SES, I’m going to start posting even more varied data.
A frequent request from and for search marketers is insight into the mobile browser market. While still tiny in relation to general web traffic when considered from the search perspective, the growing adoption of devices built with web browsing in mind make these numbers are worth watching. I suspect that as iPhones & Android devices become even more ubiquitous, these numbers will continue to grow. Most remarkably, if Blackberry built a better web interface / UI into their devices, I suspect their share would more accurately reflect their general market share for devices in use.
I’ve prepared two charts: one which includes all the mobile browsers; and one with the iPhone removed. The reason is simple - the iPhone is so dominant that it’s impossible to see market share changes for the others without excluding it. This is very much like Google’s overwhelming marketshare dominance in search.
With the iPhone’s market share displayed, it’s hard to make out any of the competitors:
Without the iPhone’s market share displayed, it’s much easier to see the trends starting to emerge:
The obvious insights that I spied immediately were:
1) Android outperforms Blackberry even thought their install base is tiny by contrast.
2) Android’s numbers will be very interesting to watch with Verizon’s big push on their devices.
3) Windows Mobile numbers are horrible! By the time MSFT catches up on search, they’ll realize that they’ve lost their dominant position for being the interface to the web! (IE, mobile etc…)
4) Look at the Palm Pre! For a phone which T-Mobile didn’t really do a great job pushing, their lead on Microsoft is astounding. (yes, I’ve asked for those numbers to be double-checked).
5) Every one of these browsers is growing strongly and steadily. It’s a great sign for the future of mobile marketing!
What are your thoughts?
The raw data for those who prefer the numbers, not the graphics:
| iPhone | Android | Blackberry | Palm Pre | Win Mobile | |
|---|---|---|---|---|---|
| July 31 | 0.448% | 0.038% | 0.026% | 0.008% | 0.005% |
| Aug 31 | 0.591% | 0.045% | 0.033% | 0.012% | 0.007% |
| Sept 30 | 0.583% | 0.043% | 0.041% | 0.012% | 0.007% |
| Oct 31 | 0.663% | 0.049% | 0.044% | 0.016% | 0.008% |
Enquisite collects data from a network of web sites distributed globally. The data used in this reports represents web sites distributed globally, accessed by browsers located in the U.S.
With mobile browsing in particular, I suspect there’s a higher level of incidence than even of browsers who look up information, but never click through to any destination web site, leaving the search engine / resource of choice being the information portal.
Yes, Google is unquestionably a portal when mobile is considered.
Weekly Search Engine Market Share Report Nov 15, 2009
For the first time in months, our weekly trend data of search engine market share as defined by click-through activity shows a small drop in the growth trend on the part of Bing. However, Microsoft (MSFT) has still gained almost a full point of market share over the last two months. Yahoo’s share of search referrals rose a little this week.
As always, we’re providing the data in weekly breakdowns to try and identify trends in very granular ways. This data reflects actual clickthrough activity, and not the number of queries run. Meaning if someone performs a search on Yahoo, but doesn’t click through to the results, we don’t track it. We only track searches which generated referrals.
The raw data for those who prefer the numbers, not the graphics:
| Yahoo | Bing | Other | ||
|---|---|---|---|---|
| September 7 | 78.68% | 11.51% | 6.80% | 3.01% |
| September 14 | 78.35% | 11.13% | 6.50% | 4.02% |
| September 21 | 77.43% | 11.35% | 7.11% | 4.11% |
| September 28 | 77.65% | 10.80% | 7.27% | 4.28% |
| October 4 | 77.78% | 10.66% | 7.23% | 4.33% |
| October 12 | 77.78% | 10.66% | 7.21% | 4.35% |
| October 18 | 77.89% | 10.65% | 7.29% | 4.17% |
| October 25 | 77.83% | 10.56% | 7.56% | 4.05% |
| November 1 | 77.75% | 10.46% | 7.66% | 4.12% |
| November 8 | 77.96% | 10.21% | 7.75% | 4.08% |
| November 15 | 77.60% | 10.39% | 7.59% | 4.42% |
Enquisite collects data from a network of web sites distributed globally. The data used in this reports represents web sites distributed globally, accessed by searchers located in the U.S., and reflects click-through activity data.
Microsoft Bing Tracked
Someone asked me yesterday if we could report on Microsoft’s Bing search engine. They were concerned because their present analytics vendors, (plural) were not tracking it properly or at all.
I am happy to confirm that yes, we added bing.com upon its release, and you are able to see it recorded within your Enquisite Optimizer search analytics reports.
I was chatting with someone in Marketing from Bing.com last night at the SMX Advanced event in Seattle, and they were quite interested to find out we were already tracking their results, and I proposed that we publish a note next week, and subsequent follow-on posts about how their marketshare is evolving. She was excited to see the results. So, next week, I’ll start putting together data to post on Bing.com’s evolving marketshare.
Keep watching this space…