Posts Tagged ‘business objectives’
Major Strategic Link Building Advances with Linker
Last night we published a major update to the Beta of our forthcoming Linker product.
The Linker product went into Beta in late March. We want to use this opportunity to offer anyone interested one last window to reap free link-building benefits before we migrate to the commercial release of the product.
Between when the first Beta went live now we’ve made a number of enhancements to the product. Many of these changes were a result of user requests. Our mandate has always been to build products and services which meet your needs. Continually improving the product based on your needs is key to all our success. If you haven’t tried it out yet, I urge you to register and log in today and take advantage of all the opportunities in your account, and process any and all you can! (for free) I’d suggest you also want to sign up any additional sites you can now, the more you take advantage of today, the less you’ll pay for tomorrow…!
If you don’t know what Linker is, you should read all about it, on the Linker Product page. At its most basic, Linker is an opt-in matching service which is focused on contextually relevant link building. It’s like a dating service, not a stalking system which so many other products seem to mimic
So, what’s changed in this release?
- We’ve streamlined and improved the sign-up process, to make it simpler.
- We’ve improved the graphical layout and interface, and workflow within the application.
- There’s a lot more in-application communications to help guide you through the process.
- We’ve limited the number of business categories you can qualify your business as being relevant to. Spammers were attempting to game the system by choosing every possible business category. The reality was, they were undermining themselves by lowering their overall score. You’re now limited to choosing just 20 relevant business categories per profile. In fact, if you’re more selective and just choose 5, you’ll probably end up with even better results. We do recognize some businesses really do transcend more than 20 categories. For example a large directory like Yahoo! would be relevant to almost every area of the Internet. In that circumstance, we suggest you create a site profile per major business unit. Then the link opportunities will be relevant to those units, or pages within your site.
- We’ve dramatically improved the matching algorithms to look at more variables, and take more contextual data points into account when defining relevant match opportunities. The increase on variables is designed to take a larger number of objective datapoints into account, and minimize the risk your business could be introduced to one which is not an optimal, relevant match.
- There’s now a series of friendly reminder emails which go out to advise you that opportunities will expire, and reminding you to process any you’ve got.
- Scoring is tougher. An match quality 8 is harder to achieve, and 2’s are still contextually relevant. It’s more of a bell curve, with low quality matches just getting 0’s, meaning you’ll never see them.
I’m including the screenshot below to provide you a sense of what the new look and feel is like.
The product you will be logging in to today is the almost final version of the service. We’re excited to have evolved this with your assistance and support, and look forward to continuing forward delivering strong value to you and your businesses.
Enquisite Linker is Now Available!
Enquisite is thrilled to release our latest offering, Enquisite Linker into pre-commercial release today. We’ve been preparing the application for a while, and are amazed at how many people have already signed up! In fact, we had a mini pre-launch by invite only. The response was great, and on launch we flicked the switch, and contextually relevant introductions started being sent out. Now, anyone can join.
I’ve spent a lot of time today speaking with people here at SES New York. Lots of great comments and feedback. People absolutely love the fact that this system is not a link exchange, nor a link network, nor a system by which we buy, sell, or broker links. None of that. It’s very simply a transparent introduction service which matches your defined business objectives with the goals of others, and provides introductions based on symmetrical interests.
I wanted to get this post out earlier today, but got so busy, I failed to post this earlier. I’d like to walk you through the steps of Linker, so that you can read more than just buzz.
When you join Enquisite Linker, you register for access to the system, and receive a username and password. Some Linker users are Enquisite Search & Social Analytics clients, but many are not. We don’t treat you differently in either case. However, as a Linker only user, you don’t get access to all the advanced reporting features in the rest of the Enquisite suite. But you don’t need it to leverage the full power of Linker either.
I often describe Linker as a dating service for webmasters and marketers to connect with each other based on contextual relevance. Like a dating service, success is measured by successful introductions.
When you first log in to Linker, you’ll get directed to the Site Profile screen. On subsequent visits, you’ll be directed to the Summary page.
The Site Profile screen is where you define your web site.
On this page, you define what site you are representing, what business categories it belongs to, and where it is geographically located. For a lot of businesses, geography matters. Beyond that, we ask for some keywords which describe your business, and additional classifying information. Once you’ve completed the information, we look up other, objective information such as your PageRank and mozRank. This completes your site profile. Some businesses will have multiple site profiles, because they operate multiple locations which service different geographies. Remember, the system is about driving contextual relevance.
Next, you need to complete the linking criteria page. Dating services feature match criteria about whom you would like to be introduced to. Enquisite Linker does the same, but the criteria defines which sites would be ideal matches for your business objectives. Again, it’s all about contextual relevance.
So here, it’s much like the site profile you completed earlier, except that you’re defining whom you are willing to accept introductions to. If a webmaster represents a site which doesn’t match your needs, you never get introduced.
In addition to the qualifiers you set up on your own site profile, here, you define what the ideal site possesses for PageRank, mozRank, etc. Again, objective, third-party values.
When you complete your profile, the system takes over. Whenever a new site joins the network, we check to see if it’s a match to your defined needs, and if so, whether or not your site matches theirs. If there is a bilateral match, we email you to advise you thereof, and you log-in to Enquisite Linker to review, approve, or reject the introduction. That part of the process happens on the Linker Summary page, which is now your default login page. Across the top, you can review your history-to-date: How many introductions are new, how many have you accepted, and how many have resulted in an introductory email to yourself and a match.
Here, you see a list of all available matches, ranked by overall score. Click a listing, and review the details. Prior to any listing appearing as a potential match, one of our quality control agents will review both sites to ensure suitability and relevance. This will also keep down spam, and help ensure greater relevance:
Once you’ve reviewed the details, you can decide to accept, reject, or think about the introduction. The details page disclose your business categories, geography, and scores. It doesn’t disclose any identifying information to anyone.
If you accept the potential introduction, our system waits for the other party to do the same. Once both accept, the system will email both of you a contact email, so that you can connect, and set a time to meet. At this point, Enquisite Linker has done it’s job, and it’s up to you to discuss the suitability of the link.
It’s pretty simple really. A very complicated piece of software and algorithms, which you really can set up once, and then have it deliver value for years.
I should note that as a business evolves, you can edit, add or remove linking criteria and site profile information on as needed basis. The market evolves, and so do your needs.
Ready to get going: Sign up for Linker today!