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Whose writings / comments assist you the most with your SEO work?
July 22nd, 2010 by Richard Zwicky
I thought it would be interesting to put together lists of people, by discipline, whose writings I have found useful, and ask you: Who are your top 5?
Every time I tell someone what I do, and at every conference I go to, people ask me: what resources should I read to learn more about online marketing? It’s easy to whip off a few good resources, but what about particular writers? There’s tons of great content being generated all the time, but who provides the most useful information for putting skills into practice? Lots of people publish articles, blogs and tidbits to share knowledge and wisdom with others. Some will also balance out original contributions by using Twitter to highlight other people’s articles of interest for their readers. That’s a tougher question.
When I started trying to put together a list recently, I found that it was easier to create lists around themes, not just “search.” There are some great online marketers whose knowledge spans multiple disciplines, like paid and organic; social marketers v. search marketers; or organic and link-building (yes I consider that separate!). So why not break them down into concept groups accordingly? Some people are better known than others, but that doesn’t mean their writings are more (or less) helpful. Conversely, some people are incredibly knowledgeable, and while they don’t write a lot, or do so with flair, what they write matters.
If there’s someone you think I’ve missed, send me a comment. If you’re not on this list, perhaps you’ll be on one for another discipline, or perhaps your knowledge is so broad it’s hard to pin you into any one group! There are two people I’ve not included on purpose: Danny Sullivan and Matt Cutts. I like both of them personally, and enjoy what they write. But, let’s face it, they’re on everyone’s reading list. I’ll be running more polls across more of the disciplines in the coming days.
Top 5 Results will be published at a later date.
Tags: authority, link building, Marketing, online, search, search engine, Search Engines, SEO, top 5
Posted in Commentary, Inbound Marketing, Marketing, SEO, SMM, Search Engines, ppc, search marketing, social marketing | 30 Comments »