December 23rd, 2009 by Richard Zwicky
To end 2009 we’ve updated and added to Enquisite’s Suite of search marketing tools and products. In fact, there are three major enhancements available to you today, plus a new product in pre-release:
- The Enquisite Performance Dashboard
- A Fresh New Look for a New Year
- Feature Enhancement: Transferring Segment Data from Optimizer to Campaign
- A really cool new product in pre-release
The Enquisite Performance Dashboard
We’ve added a new Enquisite Performance Dashboard to provide you with an at-a-glance overview of all your website’s critical search activity metrics as well as a summary of the performance data for each of your campaigns.
Marketers keep saying that 2010 is the year of the Dashboard, and if the prognosticators are correct, we’re kicking it off right with the first phase of a vital new report to help you understand what facets of your online marketing campaigns are driving your success.
By starting your day with a quick glance at your dashboard, you’ll be able to see trends in your search activity on a site-by-site basis, and know which campaigns you need to focus on for improvement and which ones you can refine to further enhance the performance of your business.
We recognize that everyone always wants slightly different information on their own dashboard, or to be able to pull information from one application into something else. We’ve got API’s for you!
A Fresh New Look for a New Year
When you next log into the Enquisite Performance Suite, you’ll immediately notice a dramatic improvement in the load speed, and look and feel of the platform. We are constantly listenening to your feedback on how to make the application easier to use, and have incorporated these suggestions into the new user interface. Among the many improvements of the new design, the new taskbar will greatly simplify the process of building and managing your campaigns. The overall navigation of the application has been streamlined to make the application easier to use and to improve your overall experience with it. Of course, none of that matters if the application doesn’t get faster too.
Enquisite is the fastest real-time analytics application on the market. Search marketers want to spend most of their time improving SEO and PPC campaigns, not analyzing and reporting. You need insights to act quickly. Enquisite is the only real-time search intelligence and decision support application on the market. With Enquisite, you don’t need to spend 80% of your time figuring out what to do, you can spend that time making a difference to the bottom line of your business!
Transferring Segment Data from Optimizer to Campaign
In our last release, Enquisite provided you with the ability to export segments created in Enquisite Optimizer to Enquisite Campaign. In the current release we enhanced this feature, giving you more options to where you export segment data from Optimizer to Enquisite Campaign.
This feature is found within the “Longtail” section of Enquisite Optimizer, which allows you to segment actual search referral traffic in real-time. Within the Longtail, you can partition actual search referral data on the fly by a variety of dimensions, including geographic location, referring search engine, actions, and conversions. Once you have created a segment of search referral traffic, Optimizer allows you to find the specific keyword phrases of searches from users of that segment that led them to your website. The feature now allows you to take these keywords that you discover and directly import them into either a new campaign or an existing campaign within Enquisite Campaign.
With this new feature, you can now quickly and easily take your analysis of past search referral data in Enquisite Optimizer and use it to better craft your future organic search-based campaigns within Enquisite Campaign.
A really cool new product in pre-release
As you are aware, Enquisite is a company founded on innovation. The very first beta product iteration back in 2005 included our patent-pending technology to extract, and report on keyword referral data based on the position the keyword was listed to browsers in the search engine results. That reporting was a break-through for search marketers hoping to report value more accurately to their clients, and also making it possible to be more sophisticated in optimization strategies. Now, with Google’s Personalized Search updates, that technology is more valuable than ever to search marketers.
That was our very first beta version. We’ve now got many very distinct patents-pending, some of which are incorporated into our Auditor, Optimizer and Campaign products. We’ve never sat still, and have continued to innovate to drive value for our clients.
This brings us to our latest product which we plan to release in Q1 of 2010. In the short term, this initial phase of the product will be available to partners as we ramp up. It’s a very cool, simple to use application which addresses the links pillar of SEO in a novel and fundamental manner. This product doesn’t compete with analysis apps like SEOmoz’s Linkscape. In fact, we’ll be incorporating some of SEOmoz’s data into ours to help your analysis: it offers search marketers something completely different, and incredibly valuable.
If links, and link-building are important to you, (yes they’re important for everybody), then you’ll need this product, or you’ll quickly be left in the dust by your competitors.
We’ll be announcing more around this new product as it approaches release in the New Year. If you want to be part of the pre-release as we move forward, let me know, and we’ll add you to the list as soon as possible.
Tags: api, campaigns, GOOG, Google, load speed, metrics, optimizer, performance data, performance suite, ppc, referral traffic, search engine, segment data, SEO, SES, taskbar
Posted in Enquisite Search Metrics, Ranking Reports, Search Analytics | 1 Comment »
November 20th, 2009 by Richard Zwicky
(Nov 2009) We are pleased to announce the November update to the Enquisite Performance Suite. This release includes three new enhancements:
- Bounce Rate, Time on Site, and Page View metrics within Enquisite Optimizer
- Transferring Segment Data from Optimizer to Enquisite Campaign
- A 50% speed increase in the core Longtail reporting interface.
Our Enquisite Optimizer product has been enhanced to allow you to see the bounce rate, time on site, and page view metrics for your site as well as any segment of search referral traffic that you create within Optimizer. This has been an outstanding request from publishers and etailers alike.
This screenshot reflects ~10 days worth of data from a web site with ~150k search referrals per day. The segment displayed is showing Google organic search traffic only, where the visitors were searching from within the U.S., and which zip codes they were located in when they visited the business. The map shows the State by State breakdowns (WA is proportionally too high), and the Time on Site / Bounce Rate / PageViews calculation shows us the site average, and the average for just this segment. The system took 5 seconds to calculate the entire dataset, most of which was the time it took me to set the parameters!
This feature was created to provide you with the ability to determine the relevancy and perceived value of the pages on your site. It can help you determine the factors that may compel users who arrive at your site to immediately leave as well as the pages that may entice them to continue to browse. Not only will this help you better structure your site and pages, but it will allow you to understand which pages to focus on in order to best shape the incoming traffic.
Finally, the addition of time on site, page view and bounce rate calculated against both paid or organic search referral segments makes it possible for any search marketer to isolate and identify high value opportunities and optimize campaigns accordingly.
Our Longtail reports is the core of Enquisite Optimizer. We’ve made some code improvements which halve load times, and with a new Database optimization we’re implementing, we expect to reduce load times even more significantly. For all but the largest sites, Optimizer was already blazingly fast for a real-time analysis and insight engine. Now, it’s even faster for everyone!
Finally, we’ve started the process of integrating the segmentation functionality in Optimizer into our Campaign product. This will make it even easier than before to build and manage your search marketing campaigns.
We’ve got a lot more improvements coming in the next few months, and thank-you all for your continued support, suggestions and feedback.
Tags: database optimization, etailers, functionality, insight, marketing campaigns, metrics, optimizer, performance suite, referral traffic, segment data, segmentation, value opportunities
Posted in Uncategorized | No Comments »