Weekly Search Engine Market Share Report Nov 15, 2009

November 16th, 2009 by Richard Zwicky

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For the first time in months, our weekly trend data of search engine market share as defined by click-through activity shows a small drop in the growth trend on the part of Bing. However, Microsoft (MSFT) has still gained almost a full point of market share over the last two months. Yahoo’s share of search referrals rose a little this week.

As always, we’re providing the data in weekly breakdowns to try and identify trends in very granular ways. This data reflects actual clickthrough activity, and not the number of queries run. Meaning if someone performs a search on Yahoo, but doesn’t click through to the results, we don’t track it. We only track searches which generated referrals.

The raw data for those who prefer the numbers, not the graphics:

Google Yahoo Bing Other
September 7 78.68% 11.51%  6.80%  3.01%
September 14 78.35% 11.13%  6.50%  4.02%
September 21 77.43% 11.35%  7.11%  4.11%
September 28 77.65% 10.80%  7.27%  4.28%
October 4 77.78% 10.66%  7.23%  4.33%
October 12 77.78% 10.66%  7.21%  4.35%
October 18 77.89% 10.65%  7.29%  4.17%
October 25 77.83% 10.56%  7.56%  4.05%
November 1 77.75% 10.46%  7.66%  4.12%
November 8 77.96% 10.21%  7.75%  4.08%
November 15 77.60% 10.39%  7.59%  4.42%

Enquisite collects data from a network of web sites distributed globally. The data used in this reports represents web sites distributed globally, accessed by searchers located in the U.S., and reflects click-through activity data.

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