Posts Tagged ‘bing’
Bing Growing, Yahoo Steady - Search Engine Market Share Update
It’s been almost seven months since I last provided insight into the search engine market shares based on click through activity. After holding relatively steady for months, this latest update shows Bing has grown by 2.0%. Perhaps most interestingly, it’s no longer growing at the expense of Yahoo, which was previously the case.
Here’s the raw numbers:
| Yahoo | Bing | Other | ||
|---|---|---|---|---|
| September 7 | 78.68% | 11.51% | 6.80% | 3.01% |
| September 14 | 78.35% | 11.13% | 6.50% | 4.02% |
| September 21 | 77.43% | 11.35% | 7.11% | 4.11% |
| September 28 | 77.65% | 10.80% | 7.27% | 4.28% |
| October 4 | 77.78% | 10.66% | 7.23% | 4.33% |
| October 12 | 77.78% | 10.66% | 7.21% | 4.35% |
| October 18 | 77.89% | 10.65% | 7.29% | 4.17% |
| October 25 | 77.83% | 10.56% | 7.56% | 4.05% |
| November 1 | 77.75% | 10.46% | 7.66% | 4.12% |
| November 8 | 77.96% | 10.21% | 7.75% | 4.08% |
| November 15 | 77.60% | 10.39% | 7.59% | 4.42% |
| November 22 | 77.59% | 10.41% | 7.67% | 4.37% |
| December 22 | 78.43% | 9.73% | 7.86% | 3.97% |
| Month of June 2010 | 75.93% | 9.94% | 9.82% | 3.83% |
Eightfold Logic collects data from a network of web sites distributed globally. The data used in this reports represents web sites distributed globally, accessed by searchers located in the U.S., and reflects click-through activity data.
Search Engine Market Share by Click Through Activity - December 2009
Surprisingly, I haven’t posted a search engine market share report in 30 days. We did post lots of other interesting data in the interim however. This week, we’re getting back to the evolving search engine landscape. Of course, not a lot overall has changed since our last look at the data.
Google continues to own almost 80% of the actual click through market share. We recognize that our numbers are different from some other reports. The core difference is our reports reflect click through activity, as opposed to general activity. As demonstrated in the post “how long is normal,” while most search lookup activity is on one word queries, click throughs occur most often on three-word searches. The same holds true for the various engines. A lot of people apparently run searches on Bing / Yahoo, but they refine their searches prior to clicking through. Hence, Google shows a much higher market share when we examine just click through activity.
As it relates to the change in activity over the last month, Bing continues to show strong forward momentum, and Yahoo continues to fade away. Sad, really. Google’s decline which started in June appears to have stabilized at a dominating ~78.4% market share. If we look at areas outside the US, Google’s share is even higher.
For convenience, this graph shows the change in Yahoo / Bing / and other non-google shares since May 2009. If you want to look at the raw data that for back you can view it on the prior blog post about search engine market shares. The data table is getting so long however that we’ll just show the last 4 months from here on out. I’m using an “all-time” chart to show the trends though.
The raw data for those who prefer the numbers:
| Yahoo | Bing | Other | ||
|---|---|---|---|---|
| September 7 | 78.68% | 11.51% | 6.80% | 3.01% |
| September 14 | 78.35% | 11.13% | 6.50% | 4.02% |
| September 21 | 77.43% | 11.35% | 7.11% | 4.11% |
| September 28 | 77.65% | 10.80% | 7.27% | 4.28% |
| October 4 | 77.78% | 10.66% | 7.23% | 4.33% |
| October 12 | 77.78% | 10.66% | 7.21% | 4.35% |
| October 18 | 77.89% | 10.65% | 7.29% | 4.17% |
| October 25 | 77.83% | 10.56% | 7.56% | 4.05% |
| November 1 | 77.75% | 10.46% | 7.66% | 4.12% |
| November 8 | 77.96% | 10.21% | 7.75% | 4.08% |
| November 15 | 77.60% | 10.39% | 7.59% | 4.42% |
| November 22 | 77.59% | 10.41% | 7.67% | 4.37% |
| December 22 | 78.43% | 9.73% | 7.86% | 3.97% |
Enquisite collects data from a network of thousands of web sites distributed globally. The data used in this reports represents web sites distributed globally, accessed by searchers located in the U.S., and reflects click-through activity data.
Search Engine Market Share Update
Greetings from Search Engine Strategies Berlin!
This week, our weekly trend data of search engine market share as defined by click-through activity shows a Bing regaining its forward momentum, after a slight slip last week. However, looking at the last four weeks, it seems that Bing is hovering quite steadily around the 7.7% market share mark. Over the next few weeks we should be able to see if this is maintained as a normal position, or if Bing recovers its forward momentum.
It should be interesting to observe what happens this week. Each year we see a big drop in search referral traffic associated with the week of the American Thanksgiving Holiday. Will all the engines drop the same proportionate amount, or will Google’s traditional strength in the IT and student marketplace result in a larger drop in market share for the week? Next week I’ll try and put together a chart showing how search volume drops in the run-up to the Holiday, and also how it bounces back.
As always, we’re providing the data in weekly breakdowns to try and identify trends in very granular ways. This data reflects actual clickthrough activity, and not the number of queries run. Meaning if someone performs a search on Yahoo, but doesn’t click through to the results, we don’t track it. We only track searches which generated referrals.
The raw data for those who prefer the numbers, not the graphics:
| Yahoo | Bing | Other | ||
|---|---|---|---|---|
| September 7 | 78.68% | 11.51% | 6.80% | 3.01% |
| September 14 | 78.35% | 11.13% | 6.50% | 4.02% |
| September 21 | 77.43% | 11.35% | 7.11% | 4.11% |
| September 28 | 77.65% | 10.80% | 7.27% | 4.28% |
| October 4 | 77.78% | 10.66% | 7.23% | 4.33% |
| October 12 | 77.78% | 10.66% | 7.21% | 4.35% |
| October 18 | 77.89% | 10.65% | 7.29% | 4.17% |
| October 25 | 77.83% | 10.56% | 7.56% | 4.05% |
| November 1 | 77.75% | 10.46% | 7.66% | 4.12% |
| November 8 | 77.96% | 10.21% | 7.75% | 4.08% |
| November 15 | 77.60% | 10.39% | 7.59% | 4.42% |
| November 22 | 77.59% | 10.41% | 7.67% | 4.37% |
Enquisite collects data from a network of web sites distributed globally. The data used in this reports represents web sites distributed globally, accessed by searchers located in the U.S., and reflects click-through activity data.
Search Engine Market Share Update October 2009
As mentioned in my previous post about browser usage, I’m going to start posting more data, more often. This week I’m putting out search engine market share numbers. I haven’t posted a U.S. search engine market share update since March 2008, so I’m definitely overdue!
Rather than providing a simple set of monthly numbers, I’ve decided to provide weekly breakdowns using aggregate data from our suite of search marketing tools, which makes it possible you review a few months worth of data at a detailed level. I’ll try to update these every two weeks, with weekly breakdowns for now, to try and identify trends in very granular ways. Interesting high-level, and consistent growth for Bing, overall growth for Yahoo! as demonstrated in this chart. Remember, this is based on clickthrough activity.
Astute observers may note that these numbers differ from other reports. Our data is collected at the web site level, based on actual referrals received. While people may search any of these engines more often, but not click through to the results. We report on the activity we see hitting the network of sites we’re tracking, and we are very careful to report only on the search referral traffic, so this won’t include referral traffic from Yahoo mail or gmail, for example. We’ve also rolled up all the various types of Google search activity into “Google” and not separated out Google Image Search / Blog Search, etc.
U.S. weekly search engine market share breakdowns
As you can see, Yahoo! and Bing have been climbing, slowly but steadily, as a percentage of overall search engine referral activity. For more details, please view the weekly breakdown chart below.
| Yahoo | Bing | Others | ||
|---|---|---|---|---|
| April 5 | 82.74% | 9.49% | 4.99% | 2.77% |
| April 13 | 82.65 | 9.60% | 4.99% | 2.76% |
| April 20 | 82.03% | 9.85% | 5.30% | 2.82% |
| April 27 | 82.20% | 9.62% | 5.41% | 2.76% |
| May 4 | 81.26% | 9.55% | 5.22% | 3.97% |
| May 11 | 80.98% | 9.69% | 5.17% | 4.16% |
| May 18 | 79.94% | 10.45% | 5.32% | 4.29% |
| May 25 | 80.06% | 10.39% | 5.37% | 4.19% |
| June 1 | 79.80% | 10.44% | 5.39% | 4.37% |
| June 8 | 79.48% | 10.69% | 5.53% | 4.30% |
| June 15 | 79.41% | 10.54% | 5.79% | 4.26% |
| June 22 | 79.40% | 10.56% | 5.79% | 4.26% |
| June 29 | 79.52% | 10.37% | 5.62% | 4.48% |
| July 6 | 79.51% | 10.46% | 5.48% | 4.55% |
| July 13 | 79.69% | 10.31% | 5.56% | 4.44% |
| July 20 | 79.61% | 10.30% | 5.62% | 4.48% |
| July 27 | 78.21% | 11.18% | 6.18% | 4.43% |
| August 3 | 78.77% | 10.95% | 6.06% | 4.22% |
| August 10 | 77.92% | 11.54% | 6.36% | 4.18% |
| August 17 | 77.33% | 11.82% | 6.80% | 4.06% |
| August 24 | 78.11% | 11.51% | 6.27% | 4.11% |
| August 31 | 78.62% | 11.27% | 6.27% | 4.11% |
| September 7 | 78.68% | 11.51% | 6.80% | 4.06% |
| September 14 | 78.35% | 11.13% | 6.50% | 4.02% |
| September 21 | 77.43% | 11.35% | 7.11% | 4.12% |
| September 28 | 77.65% | 10.80% | 7.27% | 4.28% |
| October 4 | 77.78% | 10.66% | 7.23% | 4.25% |
| October 12 | 77.78% | 10.66% | 7.21% | 4.36% |
In context of all three engines, here’s a chart of the global search engine referral rate market share numbers which does show interesting trends over the last few months.
Search Engine referral rate activity report
Enquisite collects data from a network of web sites distributed globally. The data used in this reports represents web sites distributed globally, accessed by searchers located in the U.S.
Let me know if you would like a similar report for the UK, Canada or other areas, please.
Microsoft Bing Tracked
Someone asked me yesterday if we could report on Microsoft’s Bing search engine. They were concerned because their present analytics vendors, (plural) were not tracking it properly or at all.
I am happy to confirm that yes, we added bing.com upon its release, and you are able to see it recorded within your Enquisite Optimizer search analytics reports.
I was chatting with someone in Marketing from Bing.com last night at the SMX Advanced event in Seattle, and they were quite interested to find out we were already tracking their results, and I proposed that we publish a note next week, and subsequent follow-on posts about how their marketshare is evolving. She was excited to see the results. So, next week, I’ll start putting together data to post on Bing.com’s evolving marketshare.
Keep watching this space…